Why a new online makeup trend could be doing more harm than good for Black communities

in People

LEHI (ABC4 News) – A new online makeup trend is drawing criticism and backlash after several makeup distributors with Younique, a Lehi-based beauty company, participated on social media. However, leaders in Utah’s black community say this could be a great learning opportunity for those interested in being an ally.

The trend can be identified with the display, caption, or hashtag, “Beauty has no skin tone” and involves the participant wearing different shades of foundation, ranging from light to dark on their face.

While the intent may come from a good place, ABC4 News spoke to several leaders in Utah’s Black community about the posts who said it’s offensive and hurtful.

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