Utah tech firm bringing augmented reality shopping to life with big brands

in Local Roundup

LEHI, Utah — The way that we shop could be changing thanks to augmented reality.

Big brands like Lego, Walmart, and Overstock are working with the Utah-based company ‘Seek’ to bring shopping to life and it’s the brainchild of a BYU computer science graduate.

When shopping online, there’s always the risk that what you buy isn’t what you had in mind when it shows up on your doorstep or in your mailbox.

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