The deal that ignited Utah’s tech explosion

in finance/Local Roundup

LEHI — Even a decade ago, Twitter was first to ignite the news bomb.

Ben Gaines was managing social media for Omniture, the Orem-based web analytics company, at that time and recounted the moment he found out his world was about to change dramatically.

“At the time, I was the social media public representative for Omniture,” Gaines said. “So I was on Twitter all day … checking in with customers and answering their questions and things and I just saw a search column on TweetDeck for Omniture all of a sudden just exploded with the news: ‘Adobe purchases Omniture for $1.8 billion.’”

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