Startups To Watch: VideoPeel, Joshin, Opus, PocketList

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Testimonials are good for business, and VideoPeel, a Lehi, Utah-based startup, is helping companies remotely capture and publish them. The company is the first of our startups to watch: it raised a $1.5 million seed round to advance its automated video testimonial platform.

Active Capital led the round with other participants including Next Coast Ventures, eonCaptial, and some angel investors.

The startup will use the new funding to advance its technology and expand its sales team to help meet demand, co-founder and CEO Patrick Tedjamulia told me. He wants to double the size of his four-person staff by the end of the year.

“There is so much around video that people want to do, but can’t do today,” he said. “We are innovating around new ways to publish authentic video testimonials to websites, but do it in a way that enables businesses to see conversion growth through the videos. Beyond that, every e-commerce company is trying to get that content in more places. We already publish to AmazonFacebookYouTube and Shopify, but we will also be working on other channels that matter.”
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