Online reviews matter more during COVID than before, study shows

in People

As consumers navigate through the pandemic, they are turning to online reviews even more so than pre-COVID.

In fact, in a recent survey by Lehi, Utah-based Podium, 88% of Americans confirmed that online reviews helped them discover a new local business, and 71% believe reviews matter more today than ever before.

In addition, when looking at reviews, customers are placing greater weight on businesses’ social distancing policies and safety protocols.

“I think the checklist of things that matters to consumers has grown,” says Nico Dato, executive vice president of marketing at Podium, a communications and payment platform for businesses.

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