LEHI — Over the past three years, Josh Rossi has become accustomed to saying no. He’s had to do it over and over again, sending rote declinations to thousands of families who have requested his services.
Still, he’s never gotten comfortable doing it.
A resident of Lehi, Rossi is a commercial photographer who became a viral sensation three years ago after facilitating a superhero-themed photo shoot for a group of young children.
Each child was suffering from a serious health condition, ranging from cancer to a deformed heart, and Rossi wanted to showcase their inner strength to the world. Superheroes seemed a fitting comparison, so he went to work buying costumes, photographing the kids in a professional studio, editing the shots and presenting the families with the images.
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