When Davis Smith was 11, his father took him and his brother on an adventure into the Caribbean wilderness. Armed with nothing but homemade spears, the trio underwent a week-long effort to see how well they could survive. They lived off the land—sleeping on the earth and eating whatever they could kill.
This was the first in a series of six survival excursions that Mr. Smith has embarked on throughout his life. And as CEO of Cotopaxi―a company whose slogan urges consumers to “believe in the power of adventure to make the world better”―Mr. Smith is definitely living his brand. But he’s not the only one willing to forgo the comforts of contemporary existence for the sake of braving the extreme. Survival trips are becoming increasingly popular, especially among entrepreneurs, executives, and even politicians.
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