LEHI, Utah–(BUSINESS WIRE)–Claravine today announced its integration with Adobe Experience Manager, providing a smarter way to control content metadata and tagging within Experience Manager Sites, Experience Manager Assets, and more. The integration comes at a time when digital transformations are failing; due to an inability to standardize content and marketing metadata across a fragmented marketing technology stack, enterprises are unable to automate the creation and optimization of digital experiences.
“Too many companies fail to automate how they manage digital experiences because they receive a tidal wave of content and marketing data across the various technologies within their technology stack,” said Chris Comstock, chief product officer at Claravine. “Our Adobe Experience Manager integration allows content creators and marketing teams to execute on the same taxonomy and data language within Adobe Experience Manager and other technologies within a company’s tech stack.”
The integration is in response to customer demand for better ways to track, maintain and scale metadata across large enterprises — especially those with many different agencies and teams creating campaign assets. With Claravine, users can connect to Adobe Experience Manager and quickly view and manage data about all the video, images, web pages, product offers and other assets that are part of their campaign. Then, as Claravine standardizes the data model that is crucial for all areas of digital marketing operations, users can easily find missing metadata and sync it back into Adobe Experience Manager, saving teams valuable time and improving their analytics, SEO, personalization experiences, and more.
Continue Reading on Business Wire