52% of Shoppers Say They Expect They’ll Never Shop in Person Again for The Holidays

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LEHI, UtahNov. 12, 2020 /PRNewswire/ — 97th Floor, released a new study that uncovers insights into Black Friday and holiday shopping trends amidst the 2020 pandemic. COVID-19 has altered lives around the globe, and its effects are stretching into this year’s holiday shopping season.

97th Floor commissioned an independent research study of US shoppers to understand their hopes, fears and behaviors on the 2020, COVID-19-influenced holiday retail landscape.

“The results confirmed our expectations while introducing new factors into 2020’s holiday shopping experience,” says 97th Floor CEO Paxton Gray. “Nearly every retail business has high hopes for the holiday season sales bump this year, but this year will be unlike any before. There’s a lot marketers can do to create systems that allow for quick pivots and increased revenue this holiday season.”

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